Stadium Digital and Smooth Commerce Partner to Power Personalized Mobile Apps for Sports Properties
-Leading fan engagement and mobile commerce platform providers deliver cross-device loyalty and purchase fan experience
-Hamilton Tiger-Cats launch Ticats All Access app on new platform
TORONTO (June 27, 2018) – Stadium Digital, Canada’s leading fan engagement platform provider, and Smooth Commerce, a leading turnkey commerce, mobile app and marketing platform provider, have entered into a multi-year strategic partnership to power apps for sports properties and facilities. The Hamilton Tiger-Cats of the Canadian Football League (CFL) are the first to launch on the combined platform with the Ticats All Access App for iOS and Android. The personalized app experience delivers the most relevant features to fans based on their location and the game status.
“Our new app demonstrates the ongoing commitment we’ve made to provide our fans with one of the best overall entertainment experiences in North America,” said Matt Afinec, President & COO, Hamilton Tiger-Cats Football Club. “We launched the Ticats All Access loyalty program with Stadium Digital for the 2015 season and continue to innovate it with the addition of the Smooth Commerce platform to drive deeper engagement and value for the CFL’s best fans and partners.”
The Ticats All Access app demonstrates the best of what the loyalty program has to offer, plus native mobile app features to enable a more seamless user experience, including:
• Loyalty card – an all-in-one Season Seat Holder card for merchandise and concession discounts, points accumulation and reward dollars
• Single sign-on – a ubiquitous, personalized content experience across devices
• Geo-fencing – exclusive content and special offers while fans are at Tim Hortons Field, plus bonus points for using the app while at home games
• Game stats – follow all games live and in real-time within the app
The Ticats All Access app also rewards fans for concession and merchandise purchases and digital engagement before, during and after games. That includes entering contests, watching highlights, playing fantasy games, using the Tim Hortons Field Wi-Fi, and participating in sponsor promotions.
Fans receive “yards” throughout the season that can be redeemed for unique experiences and products such as road trips, visits with players and alumni, and signed merchandise.
New for 2018, season seat holders enrolled in Ticats All Access can access the Pre-game Sideline Experience, bringing them as close as you can get to the action without wearing shoulder pads or a helmet. All members will also receive exclusive viewing of post-game interviews with Head Coach June Jones and Tiger-Cats players immediately after the final whistle. The post-game live stream will feature a variety of interviews, first-takes and analysis from coaches and players before they speak to the media.
“It’s been our privilege over the years to support the Tiger-Cats digital transformation into Canada’s leading digital sports team property,” said Mark Silver, President of Stadium Digital. “The partnership with Smooth Commerce is the culmination of our learning with the Tiger-Cats, to combine the best of our technology with a world-class mobile commerce solution that is deeply integrated into venue technology and point of sales systems.”
“We are pleased to be working with Stadium Digital to deliver a best-in-class experience for Hamilton Tiger-Cats fans,” said Brian Deck, CEO of Smooth Commerce. “This is a significant milestone for Smooth Commerce. We are now bringing the power of our platform to professional sports.”
The Ticats All Access app will add additional features during the season:
• Order Ahead – Preorder and prepay for concessions at designated pickup counters
• MyTix Account Manager – Season seat holder access to their TicketMaster account
About Stadium Digital
Stadium Digital specializes in the creation and management of content and technology to deliver products in the areas of sponsorship, fan engagement, ticketing and e-commerce. The company supports sports properties and their partners realize the full potential of their brand and content rights. Its clients include the CHL, WHL, QMJHL, OHL and all 60 teams, Hamilton Tiger-Cats, Winnipeg Blue Bombers, NBA Canada, Toronto Marlies, Belleville Senators, Canadian Premier League and all clubs, Cycling Sports Group (Cannondale), Golf Canada and provincial associations, Racquetball Canada and the Greater Toronto Hockey League. For more about Stadium Digital, please visit StadiumDigital.com.
About Smooth Commerce
Smooth Commerce builds branded native mobile apps powered by a robust customer activation platform – encompassing mobile payment, order ahead, loyalty, offers and engagement while allowing organizations the ability to access real-time analytics and ensure their digital mobile marketing initiatives are achieving the desired results.
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