Smooth Commerce Announces Key Senior Management Hires

TORONTO – October 17, 2016 – Smooth Commerce is pleased to announce the bolstering of its senior management ranks with the hiring of David Sorger and Mike Rocha to leadership roles within the Company.

Sorger brings intimate knowledge and experience in the QSR and retail sectors to Smooth Commerce as Chief Business Development Officer. Rocha’s extensive experience building end-to-end technology solutions for significant industry players makes him the ideal person to lead Smooth Commerce’s product development team as Chief Technology Officer.

“With the addition of David and Mike, Smooth Commerce is gaining experienced professionals at the top of their game,” said Smooth Commerce co-founder and CEO Brian Deck.

“They both have proven capabilities ideally suited to lead us through a period of substantial growth as we deliver the most complete mobile commerce and customer activation solution to the marketplace.”

Sorger brings to Smooth Commerce senior level experience in building and leading companies, serving as President & CEO of Kingsmill Foods and Chief Strategy Officer at ChannelAssist.  His experience includes building partnerships with leading brands such as Tim Horton’s, Nestle and Kraft and leading programs for HP, Rogers and Toshiba.

“There is a clear demand in the marketplace for technology solutions that deliver robust customer engagement tools and data-driven analytics to facilitate the strengthening of customer relationships,” said Sorger. “The Smooth Commerce platform is built to address these needs and more.”

Rocha is a technology innovator who brings a big-picture yet methodical approach to building robust technology solutions. His vast experience includes roles in software development, architecture and product management, and he steps in to lead the technology team as the Company continues to invest in building out a best-in-class solution.

“We have powerful technology and a strong team and I couldn’t be more excited to be on board to continue to build on and bring this game-changing solution to the marketplace,” said Rocha.


About Smooth Commerce

Smooth Commerce is a fully integrated technology platform designed to deepen the connection between retail merchants and their customers.

We build best-in-class branded native mobile apps for merchants that activate their customer through mobile payment, order ahead, loyalty rewards, offers and promotions customized to be most relevant to the user.

Our platform’s powerful business tools deliver rich data analytics that provide valuable insights into customer behaviour, the ability to manage and analyze targeted campaigns, and drive improved operational efficiencies, increased sales and profitability.

Our complete mobile commerce and engagement tool is perfect for multi-location regional and national operators in multiple verticals including QSR, convenience, grocery, gas station, general retail, and stadiums.