OUR TEAM

Management

Brian Deck

Brian Deck

Chief Executive Officer

Our senior executive team is led by CEO Brian Deck, a tech entrepreneur since 1995. In that time, solutions (such as HP Blue Carpet) developed by Brian have been responsible for billions in sales at numerous Fortune 500 companies. He has a thirst for innovation and track record of recognizing conditions in market that represent business opportunities and developing executable strategies and defensible models to realize profitable ventures.

David Yellowlees

David Yellowlees

Chief Strategy Officer

David Yellowlees came to Smooth Commerce from leadership roles at Intrawest Corporation and Reebok International, bringing valued experience at the highest levels of international marketing. Never one to pass up an adventure, David co-founded Smooth Commerce in 2012 and has relished the opportunity to apply his wealth of knowledge to building a business in this vibrant and rapidly developing marketplace.

David Sorger

David Sorger

Chief Business Development Officer

David Sorger is a strategic problem solver who has held several C-level and executive positions across a number of industries. He was President/CEO at Kingsmill Foods, partnering with organizations such as Tim Horton’s, Nestle, Kraft and Second Cup. David also served as CEO of XMTrade.ca/OtolaneSoft Corporation, a leading mobile online auction platform for auto dealers.

Mike Rocha

Mike Rocha

Chief Technology Officer

Mike is a leader in developing new technologies and solutions to evolving business challenges. Mike led the development of the HP Blue Carpet program and oversaw its global rollout. In his last venture, Mike built and managed a highly-successful Salesforce product named Fast Forms, leading the development effort from ideation to global commercial success.

Mike Kostoff

Mike Kostoff

Corporate Development

Michael’s diverse background includes roles in marketing, communications and finance for businesses big and small. He has led media relations campaigns for companies such as Procter & Gamble, Woodbine Entertainment, Sunkist Growers and Hasbro toys.  He has been responsible for facilitating the bank financing needs for a portfolio of clients as varied as consumer products, mining, real estate, professional services, manufacturers, and non-profit organizations. And he has helped build out business plans and raise capital for a wide range of early-stage investment interests.   

In his spare time, Michael enjoys live sporting events, dining out (too much), and is an avid skier.

Board of Directors

Rick Kostoff

Rick Kostoff

Chairman of the Board
Brian Deck

Brian Deck

Chief Executive Officer
David Yellowlees

David Yellowlees

Chief Strategy Officer
David Sorger

David Sorger

Chief Business Development Officer
Don Brommet

Don Brommet

Non-Executive Director
Lily Lam

Lily Lam

Board Observer

Advisors

Gregg Zaun

Sports Commentator
Retired Professional Baseball Catcher

Phil Hogg

Payments Executive
Partner Management Expert

Peter Dobbs

CEO, Simplify Wireless
Former CIO, Fanatics Inc.

John Rothwell

Vice President, National Bank Financial
Former President, Canaccord Genuity

Omar Ahmad

CEO, Incentriq
Former Expedia, AMEX, West Jet

Arron Barberian

Proprietor, Barbarian’s Steakhouse
Food Service Entrepreneur

Isaac Olowolafe

President, Dream Maker Ventures

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