Former President and CEO of Hudson’s Bay Co., Bonnie Brooks joins Smooth Commerce Advisory Group
TORONTO – July 24th, 2017 — Smooth Commerce, a fully integrated mobile payment and marketing platform for retailers, is thrilled to welcome Bonnie Brooks to its Advisory Group.
The former President & CEO of Hudson’s Bay Company (HBC), Ms. Brooks brings to Smooth Commerce over 30 years of global leadership experience in retail and marketing.
“Bonnie is a true visionary, and we look forward to benefitting from her insight and years of experience as a transformational leader in the industry,” said Smooth Commerce CEO Brian Deck. “Given her vast experience with retail modernization, Ms. Brooks’ guidance will be a significant asset to the Company.”
“The use of technology is crucial to every retailer of any size, to enhance customer service, and deliver it’s compelling competitive advantages,” said Ms. Brooks. “I’ve been impressed by the capabilities of the marketing platform Smooth Commerce has developed and I look forward to providing guidance to the team as the business grows.”
In addition to her time at HBC, where she also served as Vice Chair, Ms. Brooks’ distinguished career includes senior leadership roles at Lane Crawford and Holt Renfrew. She currently serves on the Boards of Rogers Communications Inc., Canada, RioCan Real Estate Investment Trust, Canada, Abercrombie & Fitch, Global, and Chico’s FAS Inc., USA.
About Smooth Commerce
Smooth Commerce builds branded native mobile apps for merchants that activate their customers through mobile payment, order ahead, loyalty rewards, offers and promotions customized to be most relevant to the user. The platform’s powerful business tools deliver rich data analytics that provide valuable insights into customer behaviour, the ability to manage and analyze targeted campaigns, and drive improved operational efficiencies, increased sales and profitability.