Basil Box launches a mobile order ahead and loyalty app, powered by Smooth Commerce

TORONTO (May 10, 2018) – Smooth Commerce, a fully integrated mobile order, mobile pay and loyalty solution for retail verticals announces the official launch of the Basil Box App, available for free on iOS and Android.

Customers can now jump the line using order ahead, customize boxes, as well as gain and redeem rewards, all designed to offer a better experience and increase patronage to this Southeast Asian inspired fast-casual.

“This digital approach Basil Box has taken enables them to build efficiency, source customer information and engage with their customers directly,” said David Sorger, President of Smooth Commerce. “Today’s consumer has more options than ever before, and our goal is to always provide convenience, speed and personalization to customers in meaningful and impactful ways.”

The Basil Box app is jam packed with functionalities that deliver to customers unparalleled convenience and value.

Jump the line

The order ahead lets customers build and customize their boxes in the same way if they were in store. Customers can skip the line and pick up their mobile order at the designated counter spot. They can also pull up favourites and previous orders for an even quicker ordering experience.

Earn Rewards

When customers pay using the app via order ahead, they collect points that can be redeemed for free snacks, handcrafted beverages or boxes. There are even welcome and birthday rewards! Basil Box App members will earn 10 points for every $1 spent. Customers can also earn points by using the personalized promo code to refer a friend.

basil box order ahead app

“We knew we needed to respond to emerging consumer demands for speed, personalization and convenience, leveraging technology in a big way to make it happen,” reflected Peter Chiu, Founder and Chief Basil of The Basil Box. “Smooth Commerce’s platform provided the right solution for us.”

Customers will benefit from highly personalized offers and promotions.

Through the Smooth Commerce platform, Basil Box has access to a set of powerful business tools that allow them to serve their customers more effectively. Basil Box can communicate with their customers only the most relevant information based on the customers purchasing preferences. The Smooth Commerce platform provides Basil Box with the ability to tailor individualized offers and promotions to customers based on past activity, geography and a host of other criteria.

“The whole experience has been professional, enabling, and the level of support we’ve received throughout the entire project has been second to none. I look forward to the positive impact I know we will see working together,” Chiu said.


About Smooth Commerce

Smooth Commerce builds branded native mobile apps powered by a robust customer activation platform – encompassing mobile payment, order ahead, loyalty, offers and engagement while allowing organizations the ability to access real-time analytics and ensure their digital mobile marketing initiatives are achieving the desired results. Smooth Commerce is constantly evolving and adding to the company’s functionality to stay ahead of the curve for all retail clients. The company has helped customers increase transactions by 14%, sales by 18%, and returning customers by 21%. Clients have enjoyed up to a 700% increase in program adoption over previous loyalty and engagement programs.

About Basil Box

The Basil Box is a fun, modern, and progressive fast-casual restaurant serving the exotic flavours of Southeast Asia. The Basil Box is passionate about providing fresh, high-quality food and beverages and exemplary guest experiences.


For more information please contact:

Tetyana Krysa –