Balzac’s Coffee Roasters Launches New Mobile Payment & Loyalty App – Powered By SmoothPay

Published March 3, 2015
Source: Cambridge Now!

Balzac Coffee Roasters Team Up With SmoothPay To Streamline Customer Experience & Payment Process

Toronto / Kitchener—Balzac’s Coffee Roasters announced the launch of their mobile app featuring mobile payment and a loyalty program available for iPhone and Android smartphones. The Kitchener, Guelph and Stratford locations will be participating with the program locally.

Digital Hub Location A Natural For Tech-Savvy Customers

Balzac’s Communitech / Tannery location at the Digital Media Hub in Kitchener will be a natural venue to roll out the digital payment process because of the dozens of tech startups resident at the Hub.

“We are excited to be providing our customers with a more convenient payment method than ever before, combining payment and loyalty into a single smartphone app transaction,” says Balzac’s owner Diana Olsen.

The Balzac’s app, powered by SmoothPay, is simple to use and eliminates the need to use cash, or dig for loyalty or debit/credit cards to swipe.

“This app will reduce lineups, and provide a more seamless interaction with our customers which in turn allows us to focus our efforts on the product and preparation,” says Olsen.

The sign-up process is easy and fast, customers can check their loyalty rewards earned in real-time, and credits are deducted automatically at the time of payment. Other programs in the market do not work on all smartphones and require prepaid cards which can slow the transaction process down.

“Balzac’s is a multi-faceted coffee company that roasts our own coffee, operates cafés across Ontario and has a retail component. Our business has had tremendous growth despite being in a highly competitive space alongside global corporate brands. Our customers are smartphone users and looking for an alternative to cash and plastic cards. We looked at many options,” said director of operations Balzac’s Coffee Roasters Steve Janzen.

“Balzac’s is a well run company with great product and beautiful locations. We are proud to be launching their app on our mobile payment, loyalty and customer engagement platform. All their locations are also listed in the SmoothPay app for our customer base. Working with strong brands like Balzac’s Coffee Roasters is key to our strategy as we expand across Canada,” said CEO and founder Brian Deck.

To download the Balzac’s and SmoothPay apps go to Apple’s App Store or Google Play Store.